Social Network - Personal Data Privacy and Control
August 18, 2009 (Cnet & ZDNet)
In several news article postings over the past year or so, we have discussed how YOUnite’s patented technology would be a viable solution to the personal data privacy issues that are constantly being raised with respect to social networks. Whether the issue is how a user can control who can or cannot have access to his or her own personal data (as presented by a recent article by Dennis O'Reilly for CNET News: Keep your Facebook profile private) or how the social network itself utilizes the personal data of the user (as represented by a recent lawsuit filed in California against Facebook: Facebook hit by user-privacy lawsuit), the issue of privacy control is increasingly at the forefront of the evolving social network landscape.
By offering a unique solution to the problem of personal data security, access, and privacy control through the notion of "distributed sharing of personal identity attributes", YOUnite’s patented technology directly addresses the issues being raised by users of social networks. By applying YOUnite's patented technology to the social network scenario, a user is able to grant permissions to specific pieces of data on an individual basis. Moreover, the user can also take those permissions away at any time. Therefore, the user has complete control of their personal information with complete granularity.
YOUnite was founded specifically to address and surpass, the increased expectations of data privacy, management and control. The notion of selective sharing of personal information is extremely powerful and when augmented into the social network environment, YOUnite's patented technology provides a unique and elegant solution to privacy and security issues.
For more information, please visit our website and while you're there, read through our Resources Section for specific Use Cases and White Papers.